About International Housewares Association
housewares.orgThe International Housewares Association (IHA) is a full-service trade association dedicated to promoting the sales and marketing of housewares since 1938. IHA – the world’s Home Authority – is strategically positioned to connect, inform, support and enable its international membership to lead in the global marketplace. At the center of IHA’s activities is sponsorship of The Inspired Home Show, formerly The International Home + Housewares Show — a world-class trade show held annually at McCormick Place in Chicago. IHA also assists its members throughout the year by offering global opportunities in the international arena, by providing business solutions for operating more profitably, and by developing reliable industry resources for growing your business.
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Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
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Vendor Usage
International Housewares Association uses 5 different technologies from 58 different vendors. They have above average use of several technologies including Pardot, Omniture and Microsoft Azure.
Product Categories
International Housewares Association uses products from 47 different product categories. They are particularly heavy users of products in Customer Relationship Management (CRM), Email & Social Media Marketing, and Web Analytics.
Recently Detected Technologies
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| Pardot | Marketing Automation | Salesforce.com, inc |  |
| Omniture | Enterprise Marketing Management | Adobe Inc | |
| Microsoft Azure | Cloud Platforms & Services | Microsoft Corporation |  |
| NewsCred | Content Marketing | NewsCred | |
| MobileCause | Philanthropy | MobileCause Inc | |
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