For years, the name of the game in marketing was to reach everyone – build a big brand and blanket the world with your story. Now, the key is to find the core audience that will care about what you bring to the market, talk with them about what they want and grow into the kind of brand they not only love but will tell their friends about. These people are your inner circle – and while knowing them is crucial no matter your size, it is especially critical to startups working with limited resources. You may ask – why Labs? They purposely avoided “PR,” “marketing,” “communications” because they see too many issues in both market understanding and business execution across those areas. The idea of a lab spoke to us – a place where knowledge and understanding is brought to the table all while experimentation and a desire to discover “what’s next” keeps the wheels spinning. So, Inner Circle Labs was born in January 2010 – founded by Julie Crabill and Jonathan Neri. They have a diverse team with an array of passions and experiences. The team has worked with all types of companies and industries. They core strength centers on consumer/lifestyle technology but they have broader expertise that may surprise you – including cocktail recommendations and conference creation.
SaaS Adoption
SaaS Adoption indicates the level of adoption by this company of software as a service services.
Cloud Adoption
Cloud Adoption indicates the level of adoption by this company of cloud services.
IT Footprint
IT Footprint gives a relative indication of how much IT services this company consumes.
IT Spend
IT Spend shows roughly how much this client spends on IT per year in USD.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Inner Circle Labs uses 5 different technologies from 10 different vendors. They have above average use of several technologies including Figure Eight Platform, Varnish Software and Redis.
Inner Circle Labs uses products from 11 different product categories. They are particularly heavy users of products in Web Hosting Services, Event Management Software, and Content Delivery Network (CDN).
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Technology | Category | Vendor | Usage |
---|---|---|---|
Varnish Software | Proxy Servers | Varnish Software | |
Redis | Database Management System | Redis Labs | |
Figure Eight Platform | Artificial Intelligence | Figure Eight Inc | |
Fastly | Content Delivery Network (CDN) | Fastly | |
Eventbrite | Event Management Software | Eventbrite |
What other companies use Varnish Software?
Who are the biggest users of Database Management System?
What countries, industries, and company sizes are most likely to use Figure Eight Platform?