The promotion is carried out with a corporate strategy that is made in Italy and implemented through local offices and numerous partnerships with embassies, Italian culture institutes abroad, the Italian Trade Agency, chambers of commerce, trade unions and the Regions. In the next few years, Italy’s tourism development will be focused on a valuable growth to generate economic, social and cultural sustainability: enhance tourism supply, increase the value of the territories and businesses, as well as market relevance. Marketing strategies are based on the knowledge of trends, tourists, and products thanks to the internal Department of Market Research and Statistics / National Tourism Observatory of ENIT. These strategies are developed on any market, due to a precise demand segmentation. Operational marketing supports the products’ commercialization to strengthen the existing tourism-related products, introducing new ones on traditional markets as well as breaking into markets with a high growth potential. Moreover, the digital strategy covers any action of the Agency in an all-encompassing way.
SaaS Adoption
SaaS Adoption indicates the level of adoption by this company of software as a service services.
Cloud Adoption
Cloud Adoption indicates the level of adoption by this company of cloud services.
IT Footprint
IT Footprint gives a relative indication of how much IT services this company consumes.
IT Spend
IT Spend shows roughly how much this client spends on IT per year in USD.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
ENIT – Italian National Tourist Board uses 5 different technologies from 39 different vendors. They have above average use of several technologies including Java, OpenCV and TYPO3.
ENIT – Italian National Tourist Board uses products from 45 different product categories. They are particularly heavy users of products in Software Frameworks, Computer-aided Design & Engineering, and Web Content Management.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Technology | Category | Vendor | Usage |
---|---|---|---|
Java | Programming Languages | Oracle | |
Zabbix | IT Management Software | Zabbix | |
TYPO3 | Web Content Management | TYPO3 | |
Tableau | Business Intelligence | Tableau Software | |
Symfony | Software Frameworks | Symfony |
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