Half the battle in Marketing is working well with Sales. To hear Sales tell it, the leads Marketing gives them are…well, terrible.
So now you’re defending your targeting approach, campaign plans, and lead scoring model – often with the C-Suite looking on.
Fortunately, data-driven modeling and predictive analytics have made this an argument you can win – or even avoid altogether
It’s all about alignment. If Sales and Marketing aren’t moving in the same direction, you see a lot of wasted motion and very little progress.