All Marketing Should Be Account-Based Marketing

Take an “ABM for All” approach for more effective marketing and greater ROI

The name of the game is efficiency. Why throw time and money at accounts with a lower propensity to buy? By applying ABM principles to the top of your funnel, you’ll deliver a better buying experience, generate more revenue, and waste less effort.

• Accelerate your ABM efforts.
  
  You can align sales and marketing on only the highest-value accounts earlier in the buying process.
• Improve waterfall quality and drive sales velocity.
  
  You’ll prioritize accounts according to buying propensities. Using buying and intent signals, you can discover which customers are most likely to purchase.
• Craft relevant messaging.
  
  You can easily deploy powerful campaigns that drive greater conversion by personalizing outreach efforts for each customer.