Enlyft blog

Intelligence for modern partner go-to-market teams.

Playbooks and perspectives on predictive selling, co-selling, account intelligence, and turning data into pipeline.

Enlyft Integrates with Microsoft Dynamics 365 Sales Through Model Context Protocol

Enlyft announces support for Microsoft Dynamics 365 MCP-based agent experiences, bringing technographic intelligence into Copilot Studio qualification workflows.

Product & News·August 14, 2026

Read the article →

RevOps

Harness the potential of revenue data intelligence to drive sales growth

A question that is particularly relevant to B2B go-to-market professionals right now is how to drive performance, not just over the next 12 – 24 months, but over the next five years.

July 29, 2024Read →

Sales Intelligence & Data

Will 2024 be the year of the customer insights overhaul?

Consumer behavior and market dynamics remain a moving target for B2B businesses. In fact, there are ‘large-scale shifts taking place in the global consumer landscape,’ according to this McKinsey article.

July 15, 2024Read →

Product & News

G2 recognizes Enlyft for account data management, sales intelligence, and marketing account intelligence

Summer! For some of us, the word evokes visions of longer, brighter days, warmer temperatures, and possibly even a vacation.

July 8, 2024Read →

Sales Intelligence & Data

Why data quality should lead the charge in B2B customer acquisition

It’s no secret that engaging with the right customers at the right time is crucial for the success and growth of any B2B company. Consequently, go-to-market (GTM) leaders are constantly exploring new strategies and technologies, investing time and money to streamline their customer acquisition process.

July 1, 2024Read →

Sales Strategy

It's tough out there: Navigating B2B challenges in 2024

As seasoned business leaders can attest, in commercial endeavors it's not uncommon to face hurdles that test the mettle of even the most accomplished professionals.

June 25, 2024Read →

Predictive Selling

Predictive selling vs. traditional selling: Preparing for the future of sales

Economic and technology changes over the last several years have impacted B2B sales teams dramatically. But the pressure to stay ahead of—and outsell—the competition, remains the same.

June 18, 2024Read →

ABM & ICP

ABM for B2B organizations: mixed results and ongoing challenges

As go-to-market (GTM) leaders strive for a competitive edge in the ever-evolving marketplace, account-based marketing (ABM)—which dates back to the 1990s—is still a hugely important strategy for B2B organizations.

June 10, 2024Read →

Predictive Selling

3 ways the right technology can boost predictive selling

Predictive selling, driven by cutting-edge technology, has emerged as a game-changer for B2B organizations. Thanks to the power of generative AI (GenAI) and machine learning, businesses can quickly and easily identify, prioritize, and engage with the right customers.

June 5, 2024Read →

ABM & ICP

Supercharge your ABM strategy with GenAI

In the world of account-based marketing (ABM), staying ahead of the competition requires constant innovation and a deep understanding of your ideal customers. With the advent of GenAI (generative artificial intelligence), companies can propel their ABM efforts to new heights.

May 27, 2024Read →

Product & News

Insights and trends: 5 key takeaways from the 2024 Forrester B2B Summit

Nothing quite compares to an in-person event with like-minded peers! At the recent 2024 Forrester B2B Summit—a premier event for B2B marketing and sales leaders—attendees were left with a wealth of insights and strategies emerging in business-to-business industries today.

May 21, 2024Read →

Marketing Strategy

Unlock the power of buying signals for hyper-personalized marketing

Understanding buying signals is crucial in today's crowded marketplace. Questions like, ‘Is it the right time to funnel energy and focus into this account?’ and ‘Is my pitch likely to resonate with this particular team?’ are common concerns for sales and marketing teams.

May 15, 2024Read →

Predictive Selling

Take a data-driven approach to predictive selling

Countless B2B businesses struggle to identify, prioritize, and engage with the right buyers, preventing them from gaining a competitive edge. More recently, taking a data-driven approach to predictive selling is a strategy that is gaining traction and delivering results.

May 8, 2024Read →

Live webinar

How Top Partners Build a Predictable AWS Pipeline Unicorne, AWS Partner of the Year Award Winner, joins us live to share how they accelerate pipeline creation.

Sept 9 · 11am PT / 2pm ET Hosted by Redmond Channel Partner & AWSInsider.net

Save your seat