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Enlyft blog

Intelligence for modern partner go-to-market teams.

Playbooks and perspectives on predictive selling, co-selling, account intelligence, and turning data into pipeline.

Latest · Featured

Enlyft MCP for Microsoft Dynamics 365 Sales and Copilot

How Dynamics 365 Sales agents and Copilot Studio use Enlyft’s buying signals through MCP, where sellers see them, and what setup takes.

Product & News·August 14, 2026
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Product & News

Enlyft MCP for Microsoft Dynamics 365 Sales and Copilot

How Dynamics 365 Sales agents and Copilot Studio use Enlyft’s buying signals through MCP, where sellers see them, and what setup takes.

August 14, 2026Read →
Product & News

Enlyft’s Spring 2025 Product Release

We're excited to introduce our Spring 2025 product update, featuring powerful new capabilities to help GTM teams uncover insights faster, prioritize high-fit accounts with precision, and streamline workflows across sales and marketing.

April 16, 2025Read →
ABM & ICP

Revolutionize your ideal customer profile with the power of data and AI

Go-to-market (GTM) teams are constantly seeking ways to gain a competitive edge by identifying, prioritizing, and engaging the right customers effectively. Understanding your target audience is an obvious first step.

November 25, 2024Read →
Product & News

Enlyft’s Fall 2024 product release is here!

We're excited to announce the release of our highly-anticipated Fall 2024 product update. This launch is packed with innovative features and enhancements designed to optimize your go-to-market (GTM) strategies by positioning your teams to scale smarter and engage prospective customers faster.

November 6, 2024Read →
RevOps

Drive revenue success: A roadmap to RevOps collaboration

Revenue operations (RevOps) is a critical methodology for driving alignment, efficiency, and growth across sales, marketing, and customer success functions. It involves the strategic integration of these key revenue-generating departments to optimize processes, data, and technology in a bid to achieve a unified revenue strategy.

October 28, 2024Read →
ABM & ICP

Achieve precise customer profiling with technology targeting

Gartner recently predicted that 65% of B2B sales organizations will move from intuition-based to data-driven decision making by 2026.

October 21, 2024Read →
RevOps

The rise of RevOps: Drive predictable revenue through integrated teams

In recent years, the concept of RevOps—short for revenue operations—has surfaced as a game-changer. Gartner supports this sentiment, predicting that 75% of the highest-growth companies will adopt a RevOps model by 2025.

October 7, 2024Read →
Product & News

Enlyft ranked by G2 for sales intelligence and marketing account intelligence

The G2 Fall 2024 reports are out! We are thrilled to announce this recognition, as determined by our customers, in key go-to-market categories and to showcase our valued badges.

September 30, 2024Read →
Product & News

We’ve expanded our global presence with a new office in Pune, India

The recent opening of Enlyft’s new location in the vibrant city of Pune, India was reason enough for our local team to indulge in a few celebrations, while officially inaugurating the office space.

September 23, 2024Read →
Predictive Selling

Predictive selling unleashed: The impact of AI on sales forecasting and lead generation

The role of artificial intelligence (AI) in sales isn’t going to go away. If anything, it continues to become increasingly vital, according to this Gartner press release which claims: ‘By 2028, 60% of B2B seller work will be executed through conversational user interfaces via generative AI sales technologies, up from less than 5% in 2023.’

September 9, 2024Read →
Sales Strategy

5 steps to using generative AI for sales coaching

Your sales team serves as the last and most crucial link in a complex chain - the sales funnel. Even the slickest operation will fall apart if your sales staff are unable to convert at the end, potentially wasting all investments made up to that point.

August 26, 2024Read →
Predictive Selling

Rethinking predictive selling solutions: Are you paying too much for too little?

In the pursuit of driving better outcomes in a complex, fast-paced world, B2B sales and marketing leaders are increasingly depending on predictive selling solutions to deliver valuable insights and enhance their teams’ targeting capabilities.

August 12, 2024Read →