Enlyft, Inc. (“Enlyft,” “us” or “we”) provides a platform with a data interface and integrations for sales and marketing (the “Platform”) to offer our clients rich, deep, and reliable data (the “Enlyft Data”) to find their ideal customers and support their business goals. This page provides answers to frequently asked questions about Enlyft’s processing and your options to opt out.
Enlyft collects professional contact information that professionals post about themselves online for access and use by the public. Enlyft curates that data for inclusion on the Platform for our Clients to identify professional contacts at companies that they may wish to prospect as part of a sales or marketing campaign.
Enlyft has a legitimate interest in its processing of this information to enable Enlyft customers to engage in more effective and meaningful direct marketing, as established by our Legitimate Interest Assessment.
Enlyft designed the processing to minimize the impact on data subjects. The information is processed and used for the same purposes for which the data subject originally posted the information online and in a manner that minimizes impact on the data subject so that all parties to the processing may benefit from its results. You may experience increased professional visibility, or you may be contacted by other professionals for business opportunities. Data subjects can opt out at any time. As such, the processing will produce a minimal impact and should have a positive or neutral outcome for all involved.
Questions? For more information, please contact [email protected].
Enlyft, Inc. conducted a Legitimate Interest Assessment (LIA) for processing data in accordance with the General Data Protection Regulation (GDPR).
Key points from the LIA include:
Purpose of Processing:
Enlyft designed its sales and marketing data platform (the "Platform") to offer Clients - rich, reliable company data for business goals. This LIA demonstrates Enlyft's compliance with GDPR accountability obligations when processing personal data as a controller. This LIA confirms that Enlyft’s processing of business profile information satisfies the grounds for the processing of personal data for a legitimate interest. It also determined that this legitimate interest is not overridden by the interests or fundamental rights and freedoms of the data subject which requires protection of personal data.
Description of Processing:
Enlyft collects and curates professional contact data from online sources to offer Clients enriched information for direct marketing campaigns. Data is obtained from public profiles, databases, and third-party vendors after thorough due diligence.
Enlyft relies on Article 6(1)(f) of GDPR, which allows processing for legitimate interests pursued by the controller or a third party unless overridden by the data subject's rights. A three-part test from the Information Commissioner's Office is used to assess legitimacy:
Enlyft's processing provides Clients with valuable data for prospecting and direct marketing. The processing benefits Clients, Enlyft, professionals whose data is processed, and fosters business connections.
Automated processing is essential for efficient and effective direct marketing. Enlyft's approach is proportionate, minimizes data collection, and enhances meaningful connections.
Enlyft's processing respects professionals' expectations, control, and privacy rights. Professionals are notified and can opt-out of processing. Impact is minimal, and Enlyft implements safeguards to protect data according to industry standards. Enlyft only processes Personal Data in a manner that is reasonably expected by the professionals that posted it publicly online. Enlyft limits the processing only to professional contact information. We never process sensitive or private information.
Enlyft's Legitimate Interest:
Enlyft establishes that legitimate interest is a legal basis for processing personal data. The processing aligns with professionals' expectations and original intentions. Automated technologies are used responsibly, and professionals have control over their data. Enlyft's processing is justified by the benefits and protections provided.
This summary captures the core aspects of Enlyft's Legitimate Interest Assessment, highlighting their compliance with GDPR while ensuring transparency and respect for individuals' rights and interests.