You know the frustration. Your product is excellent, but your prospects don’t seem to care. So you call, and you email, and maybe hope for the best.
But hope is not a strategy. You know this, too.
Strategic, successful selling depends on your having deep insights into the other person taking your call or opening your email. Fortunately, it’s easier than it used to be.
The frustrating part of selling is how many no’s it takes to get to yes. More than frustrating, though, it collapses your pipeline and skews your forecast.