Overview
Faster, shared intelligence for a scaling GTM team.
Sunrise Technologies, a leading Microsoft partner, helps global consumer brands and manufacturers execute large-scale ERP and CRM transformations. With an expanding portfolio, Sunrise turned to Enlyft to enable its marketing and sales development teams with faster, smarter, and more collaborative insights. Enlyft became the preferred platform over ZoomInfo for team-wide GTM activation, delivering enriched intelligence, Dynamics 365 CRM integration, and insights to drive precision targeting.
The challenge
ZoomInfo could not deliver fit fast enough.
As Sunrise scaled its go-to-market strategy, the team needed to rapidly assess account fit in the competitive Microsoft Dynamics ecosystem without time-consuming manual research, enable a cross-functional team to work off the same intelligence, and improve accuracy in identifying ERP/CRM technology landscapes. ZoomInfo lacked the speed and precision needed to deliver actionable insights at scale. The team required a solution that could instantly surface clear signals of product and partner fit within a matter of seconds.
The solution
Enlyft shows fit, and the why, in seconds.
Sunrise adopted Enlyft through a Microsoft Partner Program, then quickly embraced its core capabilities across the team:
- Chrome extension: real-time insight into every inbound and target account within seconds.
- Technographic intelligence: visualizes system landscapes, on-prem versus cloud, to rapidly determine fit.
- CRM integration: combines Enlyft insights with CRM workflows for more actionable segmentation and reporting.
- Custom highlighted attributes: tailor views to Microsoft partner criteria for focused prospecting.
- Enlyft buying signals: power early-stage targeting by surfacing relevant accounts before the RFP stage.
