How Deck Commerce lifted closed-won bookings 47% with Enlyft.

A lean team maximizing every GTM motion.

Deck Commerce, the leading OMS for D2C and omnichannel retail, powers some of the world’s most recognizable brands with unified inventory, orchestrated fulfillment, and connected data. With a lean team, Deck Commerce needed to maximize every sales and marketing activity. The company turned to Enlyft to execute a hyper focused go-to-market (GTM) strategy, fueling precise demand generation, and rich intelligence within their ideal customer profile (ICP). Along the way, Enlyft also enabled Deck Commerce to bring sharper focus to its partner-led GTM motions.

Too much market, not enough focus.

As Deck Commerce scaled, the team needed to define its total addressable market and operationalize an ICP across sales and marketing, cut wasted spend in paid and social channels, equip sellers with fast account context for big meetings, and align partners to co-sell around more than just shared opportunities.

Enlyft defines the ICP and the co-sell targets.

With a lean team, Deck Commerce needed every motion to count. Enlyft gave it one focused view of its market, sharpening three parts of its go-to-market:

• Identifying a hyper-focused ICP: With Enlyft, Deck Commerce precisely defined its ideal customer profile by company size, industry, and technology stack. That clarity let the team concentrate resources on the accounts most likely to convert, a strong foundation for all GTM activities.
• Enhancing sales and marketing efficiency: Enlyft’s account intelligence equips Deck Commerce to tailor messaging, content, and outreach to the right target accounts, driving higher engagement and stronger click-through rates so every marketing dollar and sales touchpoint is more efficient.
• Strengthening partner co-sell motions: By overlaying enterprise IT technologies such as Microsoft D365, NetSuite, and Salesforce Commerce Cloud on top of its ICP, Deck Commerce uses Enlyft to pinpoint the accounts where partner joint value is strongest, enabling a focused, account-based co-selling model with premier technology partners.

Sharper focus, higher conversion.

With a hyper-focused ICP guiding every motion, Deck Commerce saw a 67% increase in click-through rates and a 47% increase in closed-won bookings.

• Improved GTM efficiency, with hyper-focused TAM and ICP clarity.
• More precision and less waste in top-of-funnel demand gen.
• Shorter inbound forms, using Enlyft data to pre-fill tech stack and cut friction for prospects.
• Focused, account-based co-selling with partners.