The News Star is the leader in providing local news to Northeast Louisiana. The local news, sports, business and features content in the printed edition provides an excellent environment for businesses, products and services to reach a quality audience in the right context. The News Star is the forum that helps people understand what is happening in the world around them, both near and far. In a rapidly changing society, we strive to provide relevant and in-depth information in an organized, manageable source. We take seriously our role in serving the readers and communities of Northeast Louisiana, as well as helping local businesses grow by connecting them with the right customers. Audience: Faith and family run deep in Northeast Louisiana. Generations are born and raised here. Our readers are a reflection of communities represented by strong values, hard-working business owners, professionals who take leadership roles on behalf of schools and civic organizations, and a first-class medical center that serves the area. Frequency: Published daily, Monday - Sunday Distribution: Based out of Downtown Monroe, The News Star is distributed through home delivery and single copy locations throughout Northeast Louisiana. Key Content Sections Inside The News Star Delta Style – Delta Style is a lifestyle magazine that focuses on fashion, beauty, and the home. It targets an affluent reader and features the most upscale products in Northeast Louisiana. Food and Drink – Every Wednesday our food writers cover the restaurant scene in Monroe. We cover food trends, restaurant openings, and the best dishes from around the around the region. Faith and Values – Every Sunday we explore how Faith and God shape life in Northeast Louisiana in our Faith and Values section. HomeFinder – Real estate listings are featured each Sunday in HomeFinder, the print component of an online resource that contains a searchable database of all of the homes for sale in our area. The print publication also features local, weekly real estate listings. Health and Fitness – On Mondays we feature our Health and Fitness section. Readers learn more about local health issues, trends, treatments and more with Wednesday’s offering of wellness information. *2014 Publishers Statement, Alliance for Audited Media
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Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
THE NEWS STAR uses 5 different technologies from 28 different vendors. They have above average use of several technologies including OpenX, Varnish Software and Zemanta.
THE NEWS STAR uses products from 65 different product categories. They are particularly heavy users of products in Advertising Campaign Management, Online Advertising, and Web Analytics.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Technology | Category | Vendor | Usage |
---|---|---|---|
Zemanta | Content Marketing | Zemanta | |
Varnish Software | Proxy Servers | Varnish Software | |
The Trade Desk | Advertising Campaign Management | The Trade Desk | |
Voxify | Contact Center Management | [24]7 | |
Tealium | Marketing Automation | Tealium |
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