About Beiersdorf AG
beiersdorf.comBeiersdorf AG is a Germany-based manufacturer of chemical consumer goods, with a focus on personal products and cosmetics. The Company operates through two business segments: Consumer and tesa. The Consumer business segment provides skin and beauty care products, such as all-purpose skin creams, face, body and hand creams, lip care sticks, deodorants, soaps, shampoos, adhesive and other bandages, among others. The brand portfolio includes NIVEA, Eucerin and La Prairie, which constitute the Company's core brands, as well as regional and local brands, such as Hansaplast, Labello, Florena and Hidrofugal, among others. The tesa business segment is involved in developing, manufacturing and marketing self-adhesive products and solutions for industry, craft businesses and consumers under the tesa brand. The Company also has its own research and development department. Beiersdorf AG is active through more than 150 subsidiaries worldwide. It is majority-owned by maxingvest ag.
SaaS Adoption
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Cloud Adoption
Cloud Adoption indicates the level of adoption by this company of cloud services.
IT Footprint
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Vendor Usage
Beiersdorf AG uses 5 different technologies from 161 different vendors. They have above average use of several technologies including Legal-X, GO1 and Java.
Product Categories
Beiersdorf AG uses products from 97 different product categories. They are particularly heavy users of products in Business Intelligence, Software Frameworks, and Enterprise Resource Planning (ERP).
Recently Detected Technologies
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| Legal-X | Law Practice Management | Bottomline Technologies (de), Inc. |  |
| GO1 | Enterprise Learning Management | GO1 | |
| Java | Programming Languages | Oracle | |
| Python | Programming Languages | Python Software Foundation |  |
| SendinBlue | Email & Social Media Marketing | SendinBlue | |
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