Marketing

Microsoft SMB Tele Sales – Tripling Conversion Rates and Increasing Deal Size
The Customer: Microsoft An Industry Titan Pursues the Mammoth SMB Market While Microsoft...
Microsoft Sales Development Team – Advancing ABM Efforts
Enlyft has been working with the Microsoft 365 team for over three years...
iDatalabs Announces Corporate Name Change to Enlyft
iDatalabs – a company that helps businesses with customer acquisition through artificial intelligence...
3 Keys To Success in Today’s Marketing Environment
Over the past decade, the marketing landscape has undergone a phenomenal transformation. The...
How to Break New Ground With Omni-Channel Marketing
The marketing landscape is in rapid flux. Marketing professionals continually struggle to produce...
What Flavor of ABM is Right For You?
By all accounts, ABM has moved beyond mere hype. Most organizations have adopted...
How Technology Is Adding and Subtracting Organizational Friction
Technology is infused into every organization’s DNA. In many cases, technology has transformed...
5 Essential Strategies To Align Sales and Marketing
The battle between sales and marketing has been a long and bitter one....
Extending Our Understanding of Organizations Beyond Technographics
It’s long been iDatalabs' mission to be a leader in technographic intelligence. We're...
Piloting a Predictive Analytics Vendor
Read our comprehensive guide for successfully piloting a predictive analytics vendor