Microsoft Cloud Sales – Accelerating Pipeline Velocity with EnlyftCheck out how Enlyft boosted Microsoft's win rates by 3x in this case study

Solutions

Transforming data into actionable business intelligence

Enlyft
Hyper-Targeting

Hyper-Targeting

  • Take the guesswork out of prospecting. Discover only your best accounts and customers, out of millions.
  • Focus your time and efforts on the right accounts. Instantly prioritize your accounts according to 10k+ firmographic and technographic attributes.
  • Reach the right customers at the right times. Determine which accounts are actively in the market for your products and services using buying intent signals.
  • Create more meaningful customer experiences. Launch highly targeted messaging that resonates with customers.
Find out more about Predictive Modeling
We have consistently seen a doubling of sales win-rates for the accounts we target with the help of Enlyft proprietary technographic data and the targeting models they have been building for us, for multiple product lines, over the last two and a half years. We have also consistently seen a lift of 30% in the value of opportunities at our targeted accounts and a 5X to 9X increase in marketing qualified leads in our pipeline during this time
Director, Sales, Microsoft
Account-Based Marketing at Scale

Account-Based Marketing at Scale

  • Accelerate your ABM efforts. Align sales and marketing on only the highest value accounts.
  • Improve pipeline quality and drive sales velocity. Prioritize accounts according to buying propensities. Using buying and intent signals, discover which customers are most likely to purchase.
  • Craft relevant messaging. Deploy powerful campaigns that drive conversion rates by personalizing outreach efforts for each customer.
Find out more about Predictive Modeling
Upselling and Cross-selling

Upselling and Cross-selling

  • Step into your customers’ shoes. Discover the complete suite of technologies used by your existing customers (from among 10k+ different technologies). Understand how they integrate your product(s) within their technology stacks.
  • Drive sales velocity and revenue. Identify the most promising accounts for upsell and cross-sell opportunities.
Find out more about Predictive Modeling
It is critical for our sales channels that we optimize our solutions-scenarios messaging to match our customers' requirements. We have partnered with Enlyft to hone in on our customers' current interests and to develop the recommender engines we use to match our solutions to our customers' needs.
Principal, Product Marketing, Microsoft
New Product Launch

New Product Launch

  • Step into your buyers’ shoes. Discover the complete suite of technologies used by 11M+ companies.
  • Take the guesswork out of new product launches. Easily determine which accounts are using technologies that complement and compete with your new product offerings.  
  • Improve pipeline quality and drive revenue. Proactively identify the accounts with the high buying propensities for your new products.  
Find out more about Predictive Modeling
By leveraging Enlyft tech install data we were able to build a highly targeted account based marketing campaign that generated results far more positive than we originally expected.
Aditya Bhat, Sales Director, QuestionPro
Competitor Analysis

Competitor Analysis

  • Gain an inside view of the competition. Determine how your market share and product technology mixes compare to that of the competition.
  • Displace the competition. Identify your strengths and weaknesses across different market segments and pinpoint key blockers to adoption.
  • Improve your territory and resource planning. Gain insights to inform territory planning and sales and marketing allocation efforts.
Find out more about Predictive Modeling
Supercharged Data for Data Scientists

Supercharged Data for Data Scientists

  • Empower your data science team for success. Enlyft's data is designed for easy consumption by artificial intelligence algorithms and platforms.
  • Produce more accurate models and forecasts. Gain access to an arsenal of new data by mining the most comprehensive database of information on 10k+ technology installs across millions of companies globally.  
Find out more about Data Access