SAP’s go-to-market strategy for the mid-market segment depends on driving demand through a broad network of influence and channel partnerships. Engaging with our prospects at the appropriate time in their buyer's journey with insights on which SAP solutions are best suited to enable their digital transformation is key to our sales and channel's success. We partner with Enlyft to equip our sales and channel partners with the key insights and buyer signals needed to maximize revenue potential.
We have consistently seen a doubling of sales win-rates for the accounts we target with the help of Enlyft proprietary technographic data and the targeting models they have been building for us, for multiple product lines, over the last two and a half years.
We have also consistently seen a lift of 30% in the value of opportunities at our targeted accounts and a 5X to 9X increase in marketing qualiﬁed leads in our pipeline during this time.
We are very excited to be working with enlyft to integrate its B2B AI and Big Data platform capabilities into our industry leading cloud marketplace and Pax8 Stax offering for MSPs. Pax8 Stax enables MSPs to build stackable technology solutions for their customers and identify new up-sell and cross-sell opportunities. Now with the addition of enlyft's vast B2B data graph and AI predictions, we are able to offer our MSP partners access to millions of high potential white space targeting accounts to help accelerate their new customer acquisition.