SAP’s go-to-market strategy for the mid-market segment depends on driving demand through a broad network of influence and channel partnerships. Engaging with our prospects at the appropriate time in their buyer's journey with insights on which SAP solutions are best suited to enable their digital transformation is key to our sales and channel's success. We partner with Enlyft to equip our sales and channel partners with the key insights and buyer signals needed to maximize revenue potential.
We have consistently seen a doubling of sales win-rates for the accounts we target with the help of Enlyft proprietary technographic data and the targeting models they have been building for us, for multiple product lines, over the last two and a half years.
We have also consistently seen a lift of 30% in the value of opportunities at our targeted accounts and a 5X to 9X increase in marketing qualiﬁed leads in our pipeline during this time.
No other application has access to the data I need or has the analysis tools they have. Combining data that is a challenge to get with an intuitive interface to streamline analysis is what differentiates them. I was done with the product in less than an hour.