Go from ﬁnger pointing to high ﬁves
It’s all about alignment. If Sales and Marketing aren’t moving in the same direction, you see a lot of wasted motion and very little progress.
- Develop and agree on your ideal customer proﬁle (ICP). Using more than 11,000 business attributes and buying signals, you can jointly build an ICP with Marketing so they know exactly what you need.
- Make your CRM system smarter.You’ll enjoy a whole new level of intelligence with custom lists of target accounts, “act now” triggers based on buying intent signals, and messaging suggestions based on likely areas of buying interest.
- Design outreach and interactions for greater response.You can identify shared topics of interest and share better insights with your prospect to drive them deeper into the buying process.