All Marketing Should Be Account-Based Marketing

The way you think about ABM may need to change. It’s not simply a type of marketing program,
reserved for only the biggest and best accounts.

ABM is a strategic way of aligning greater resources and effort toward those accounts most likely to buy your product.

Put that way, doesn’t it make sense to implement ABM as close to the top of your demand waterfall as you can?

Take an “ABM for All” approach for more effective marketing and greater ROI

The name of the game is efficiency. Why throw time and money at accounts with a lower propensity to buy? By applying ABM principles to the top of your funnel, you’ll deliver a better buying experience, generate more revenue, and waste less effort.

  • Accelerate your ABM efforts.You can align sales and marketing on only the highest-value accounts earlier in the buying process.
  • Improve waterfall quality and drive sales velocity.You’ll prioritize accounts according to buying propensities. Using buying and intent signals, you can discover which customers are most likely to purchase.
  • Craft relevant messaging.You can easily deploy powerful campaigns that drive greater conversion by personalizing outreach efforts for each customer.
Next Challenge: Alignment with Sales